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home > services > creative design
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Infinity Resources, Inc. offers first-rate Creative Services to its clients, which includes copywriting, graphic design and production services. These three elements alone get your prospective customers interested in current customers motivated. Every good plan for increasing growth must first get the attention of the customer. What it all boils down to is this… Whatever your need in the print world is, you can rely on our experienced team to provide it and you can expect nothing short of perfection.
- Creative Catalog Analysis and Direction
If you currently operate or run a catalog business, we can examine your book from just about every angle. First we look at big picture things like branding, strategy, and identifying objectives. Then we break it all down and examine how well the products are presented. Is there a better way to show this item that will make it more desirable to the customer? Is the photography working? Does the copy do its job? We look at organization of information, ease of use by your target customer and how well your book communicates with that target catalog user. Once we've analyzed our findings, we can give direction that will improve the communication's overall performance.
If you've never produced a catalog and want us to create your first one, we utilize our experience as catalogers ourselves. A catalog is a visual communication between a seller and a consumer that is designed to prompt that consumer to make a purchase. By looking closely at all the components of your company and product, we craft that communication to get the results you're looking for.
- Concept and Creative Development
We tailor the look and feel of your communication to best reach your target audience. There's a lot more that goes into this than pretty colors. We're designing to invoke a response. It's something we do successfully everyday for our clients as well as our own catalogs. We can duplicate that success with personalized creative ideas for your attention-getting presentation.
- Project Management
So much is involved in the process of creating a multi-page catalog. Tracking images, copy, pages, and merchandise in a deadline intensive situation can get crazy. You must exercise caution along every unfamiliar step of the process or things can easily slip through the cracks. Our staff is passionate about details, so you can count on us to manage your project smoothly, and minimize the headaches.
- Graphic Design and Page Layout
Our design staff is top-notch. Taking your project to the next level is status quo for us. We want to grab a reader's attention, hold it and motivate them to buy. It's a skill, an art and we take it seriously. Whether we're laying out a 240-page catalog or designing special "20% off" promotion, we're creating communication tools that do their jobs, and do it with style.
- Photo Art Direction
Photography plays a big part in many catalog projects. We have more than 40 years of combined experience in shooting product photography that sells. Whether it's fashion or computer parts, you can rest assured that we'll make it pop.
- Full Service Production Capabilities
You may already have a look and feel you're happy with and simply need someone to do all the "dirty work". Page layout, image management and storage, copywriting and proofreading, we do it all and we like getting our hands dirty.
- Image/Database Management and Storage
Some catalog projects utilize hundreds and even thousands of images and copy descriptions. Managing and storing this information in our database is part of the process. It is a crucial part of ensuring the proper organization of a heavily involved project. That information is then there and ready for the next project. Some of our catalog clients run several books at the same time. These books share information. By continuously updating and maintaining the database, if a change is made in one place, you know it is being made everywhere else it needs to be. This minimizes errors and inaccurate information for the current presentation, as well as for subsequent ones.
- Creative and Technical Copywriting
It takes a special talent to convince someone to buy something they can't touch or feel. Good, accurate copy that is easy to read and can entice someone to purchase is what our writing staff expends their passions on. Copywriting can make or break the best of products.
- Paper, Ink, & Printer Selection and Management
Sourcing and managing these resources is a big job. We have relationships with many of the big players in these industries. Because we do such a large volume of printing ourselves, we cannot only help you find the right providers, we can also leverage our existing relationships to lower your costs for these services.
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